Lesson 3: How to effectively communicate with your employees

Question: Your employees receive thousands of emails each week. How do you cut through the clutter?

Answer: Regular communication with relevant content.

Rational thinking dictates that periodic communication will increase responsiveness. The reasoning is that employee’s will believe the message to be “more important” because it is less frequent.

Ironically, it’s quite the opposite. Each time you send an email only a small percentage of employees will open it. The greater the period between communications, the less opportunity for this percentage to gain momentum and grow. We know this first hand because we've been measuring our communication statistics over the past 4 years.

If you want to reach your employees with benefits or any general messages, you need to communicate with them regularly. I hear you saying that you don’t have the resources or fresh content to deliver your staff regular emails?

This is covered in Lesson 2. I spoke about outsourcing a portion of your employee benefits program – the portion that will deliver you fresh, new employee benefit content each week. Remember that each email communication must display your branding, unique message and fresh content.

THOUGHT LEADERSHIP & BEST PRACTISE ARTICLES FOR EMPLOYEE BENEFIT PROGRAMS

Most medium and large companies offer their staff a range of employee benefit products and services. Some do it well and others, not so well. I’m going to periodically write about the key employee benefit lessons we’ve learnt from working with our diverse range of clients.

Whether you are outsourcing your entire benefits program, running the show in-house or a combination of the two, these lessons will help you gain the most value for your time, effort and budget. Please click here to subscribe to this blog.